They say, “A picture is worth a thousand words”.  I do love a great picture visual or conceptual….but for me, the typeface is where it is at.  I obsess over the type used in on billboards, magazine ads, stationary, and logos.  Logos……now that is a whole different matter….I love a great logo.  I even stalk a few advertising websites just to check out the latest and greatest company emblem.

I have also used Logos as a pre-reading tool for my little guys.  I am always pointing out a logo around town and asking them to tell me what they think they are trying to sell or market.  Now, they point them out to me.  Sorry…..I digress.  Back to typography.

I guess I can categorize my Logo Love in to three areas….

1.  Script typography….I abhor my own handwriting.  I am not sure why, but I do.  It keeps me from a lot of things, especially hand written notes, but with the perfect font, I can almost express the same sentiment.  I especially like the Pea Gretchie it is so much like my mother’s handwriting it creeps me out sometimes.  Creeps me out in a good way.

2.  Ampersands…. &&&  I just love the ampersand.  Perhaps it is because I always have more to say about everything, or maybe it is just because I like how it sounds when you say the word.  Either way, I search and search for fonts with a great ampersand.

3.  Creative Ornamental Typeface….these are what I use in a lot of the themed birthday parties.  Some examples are:

I used Comic Book when I did the Superhero Theme.  And several Dr. Seuss inspired fonts for the Dr. Seuss Party and to add text to the Classic Children Stories themed nursery/playroom at our old house.  Click on the examples and you can download them free for your personal use.

If you have a similar adoration for typography, you will love this video.  Enjoy and happy Techy Tuesday!

Erik Spiekermann – Putting Back the Face into Typeface from Gestalten on Vimeo.